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Marketing / SEO / Sales 20 alternatives listed Updated 2026-07-02

Mailchimp Alternatives

Mailchimp is a commercial email and SMS marketing platform for newsletters, automations, audience management, signup forms, landing pages, analytics, integrations, and marketing APIs.

Quick picks

Which Mailchimp alternative should you choose?

See the full comparison
Best free option

Campayn

Simple email newsletter and autoresponder platform for small campaigns.

Best for self-hosting

Sendy

Self-hosted newsletter software that sends through Amazon SES.

Best for teams

Campaign Monitor

Email marketing platform for campaigns, templates, journeys, and reporting.

Best browser-based option

GetResponse

Email marketing, automation, landing pages, forms, and sales funnels.

Best for mobile users

Keap

Small-business CRM with sales, marketing automation, email, invoicing, and payments.

Best advanced option

SendPulse

Multichannel marketing platform for email, SMS, chatbots, push, and CRM.

Mailchimp is an email and marketing automation platform used to build audiences, design campaigns, send newsletters, create automations, manage signup forms, track results, and connect marketing data across ecommerce and business tools. It is widely used, but it is not always the best fit for every list size or workflow. Teams may compare alternatives for lower costs, stronger automation, simpler newsletters, transactional email APIs, SMS support, ecommerce segmentation, CRM depth, self-hosting, or more predictable pricing.

What is Mailchimp?

Mailchimp is a web-based email and SMS marketing platform with mobile apps for managing campaigns on the go. It supports email campaigns, marketing automation, audience segmentation, signup forms, landing pages, analytics, integrations, social posting, and developer APIs for marketing and transactional email workflows.

Why compare Mailchimp alternatives?

Users often compare Mailchimp alternatives when pricing scales beyond budget, free-plan limits feel restrictive, automation needs are more advanced, ecommerce segmentation is central, transactional email is a priority, or a simpler newsletter-focused tool would be easier to manage.

Pricing and license note

Mailchimp is commercial SaaS with free, trial, monthly, and pay-as-you-go options. Pricing can vary by contacts, sends, features, and region, so verify current terms.

Safety, privacy, and data notes

Use email tools only for permission-based marketing. Avoid purchased lists, spam campaigns, scraped contacts, credential leaks, and tools that hide sender identity.

Last updated: 2026-07-02

Editorial review notes

Source review records support this guide. Features, pricing, platform support, and availability can still change after publication.

Editorially reviewedHuman-reviewed for legitimate software discovery.
Last reviewedJuly 2, 2026
Sources checked28 sources checked
Ranking methodologyAlternatives are organized by practical fit, platform support, licensing signals, official availability, and safety notes. We do not use paid placement or archived votes as review ratings.

Mailchimp alternatives comparison

Compare the product information currently available, then confirm current features, plans, and availability with each provider.

Tool Best for License Platforms Pricing note Links
HelpCrunch Customer communication platform with live chat, help desk, and email marketing. Subscription, Trial, Commercial Web, iOS, Android Official site offers a free trial and paid plans; pricing is typically team-member based. Official site for HelpCrunch
Campayn Simple email newsletter and autoresponder platform for small campaigns. Subscription, Free, Freemium +1 Web Official pricing includes free, monthly, and pay-as-you-go style options; verify current limits. Official site for Campayn
GetResponse Email marketing, automation, landing pages, forms, and sales funnels. Subscription, Trial, Commercial Web Official pricing includes free trial and paid tiers that scale by contacts and features. Official site for GetResponse
MailerLite Newsletter, automation, landing page, and signup form platform. Subscription, Free, Freemium +2 Web Official plans include a free tier and paid plans that scale by subscriber count and features. Official site for MailerLite
SendPulse Multichannel marketing platform for email, SMS, chatbots, push, and CRM. Subscription, Free, Freemium +2 Web Official pricing includes free, monthly subscription, enterprise, and pay-as-you-go style options. Official site for SendPulse
Brevo Email, transactional email, SMS, WhatsApp, automation, and CRM-style marketing tools. Subscription, Free, Freemium +1 Web Official pricing includes a free plan, paid marketing tiers, sales tools, and transactional email options. Official site for Brevo
Campaign Monitor Email marketing platform for campaigns, templates, journeys, and reporting. Subscription, Trial, Commercial Web Official pricing lists paid plans and trial access; verify current contact and send limits. Official site for Campaign Monitor
Twilio SendGrid Email API, SMTP relay, transactional email, and marketing campaigns. Subscription, Freemium, Commercial Web Official pricing separates Email API and Marketing Campaigns; review volume, contacts, and feature needs. Official site for Twilio SendGrid
TinyLetter Discontinued newsletter service; historical listing only. Free Web No current pricing applies because the service was shut down. Official site for TinyLetter
Sendy Self-hosted newsletter software that sends through Amazon SES. Commercial, Paid Web, Self-hosted Official site sells a one-time license; Amazon SES sending costs are separate. Official site for Sendy
Keap Small-business CRM with sales, marketing automation, email, invoicing, and payments. Subscription, Trial, Commercial Web, iOS, Android Official pricing starts at paid CRM and automation plans; verify contacts, users, and onboarding terms. Official site for Keap
EmailOctopus Simple email marketing platform for campaigns, forms, landing pages, and automation. Subscription, Free, Freemium +2 Web Official pricing includes a free plan and paid plans that scale by subscriber count. Official site for EmailOctopus

HelpCrunch

Best for
Customer communication platform with live chat, help desk, and email marketing.
License
Subscription, Trial, Commercial
Platforms
Web, iOS, Android
Pricing note
Official site offers a free trial and paid plans; pricing is typically team-member based.

Campayn

Best for
Simple email newsletter and autoresponder platform for small campaigns.
License
Subscription, Free, Freemium +1
Platforms
Web
Pricing note
Official pricing includes free, monthly, and pay-as-you-go style options; verify current limits.

GetResponse

Best for
Email marketing, automation, landing pages, forms, and sales funnels.
License
Subscription, Trial, Commercial
Platforms
Web
Pricing note
Official pricing includes free trial and paid tiers that scale by contacts and features.

MailerLite

Best for
Newsletter, automation, landing page, and signup form platform.
License
Subscription, Free, Freemium +2
Platforms
Web
Pricing note
Official plans include a free tier and paid plans that scale by subscriber count and features.

SendPulse

Best for
Multichannel marketing platform for email, SMS, chatbots, push, and CRM.
License
Subscription, Free, Freemium +2
Platforms
Web
Pricing note
Official pricing includes free, monthly subscription, enterprise, and pay-as-you-go style options.

Brevo

Best for
Email, transactional email, SMS, WhatsApp, automation, and CRM-style marketing tools.
License
Subscription, Free, Freemium +1
Platforms
Web
Pricing note
Official pricing includes a free plan, paid marketing tiers, sales tools, and transactional email options.

Campaign Monitor

Best for
Email marketing platform for campaigns, templates, journeys, and reporting.
License
Subscription, Trial, Commercial
Platforms
Web
Pricing note
Official pricing lists paid plans and trial access; verify current contact and send limits.

Twilio SendGrid

Best for
Email API, SMTP relay, transactional email, and marketing campaigns.
License
Subscription, Freemium, Commercial
Platforms
Web
Pricing note
Official pricing separates Email API and Marketing Campaigns; review volume, contacts, and feature needs.

TinyLetter

Best for
Discontinued newsletter service; historical listing only.
License
Free
Platforms
Web
Pricing note
No current pricing applies because the service was shut down.

Sendy

Best for
Self-hosted newsletter software that sends through Amazon SES.
License
Commercial, Paid
Platforms
Web, Self-hosted
Pricing note
Official site sells a one-time license; Amazon SES sending costs are separate.

Keap

Best for
Small-business CRM with sales, marketing automation, email, invoicing, and payments.
License
Subscription, Trial, Commercial
Platforms
Web, iOS, Android
Pricing note
Official pricing starts at paid CRM and automation plans; verify contacts, users, and onboarding terms.

EmailOctopus

Best for
Simple email marketing platform for campaigns, forms, landing pages, and automation.
License
Subscription, Free, Freemium +2
Platforms
Web
Pricing note
Official pricing includes a free plan and paid plans that scale by subscriber count.

Free vs paid Mailchimp alternatives

Options carrying a Free, Freemium, or Open Source label on this page include Campayn, MailerLite, SendPulse, Brevo, Twilio SendGrid. Free access, usage limits, API limits, hosting limits, commercial-use terms, and paid features can change, so confirm current details with each provider.

Alternatives to Mailchimp

List position 1

HelpCrunch

Best for: Customer communication platform with live chat, help desk, and email marketing.

HelpCrunch is a customer communication platform that combines live chat, shared inbox, chatbot, knowledge base, popups, and email marketing tools. It is not a direct Mailchimp clone, but it can fit teams that want customer support and lifecycle messaging in one system.

SubscriptionTrialCommercial WebiOSAndroid

Pricing: Official site offers a free trial and paid plans; pricing is typically team-member based.

List position 2

Campayn

Best for: Simple email newsletter and autoresponder platform for small campaigns.

Campayn is an email marketing service for creating newsletters, managing contacts, using templates, and sending autoresponders. It may suit smaller teams that want a straightforward campaign tool, but current pricing, support, and feature depth should be checked before choosing it over Mailchimp.

SubscriptionFreeFreemium Web

Pricing: Official pricing includes free, monthly, and pay-as-you-go style options; verify current limits.

List position 3

GetResponse

Best for: Email marketing, automation, landing pages, forms, and sales funnels.

GetResponse is an email marketing and automation platform with newsletters, landing pages, websites, forms, autoresponders, segmentation, ecommerce tools, and sales-focused automation. It is a broader Mailchimp alternative for users who want campaigns, funnels, and automation in one account.

SubscriptionTrialCommercial Web

Pricing: Official pricing includes free trial and paid tiers that scale by contacts and features.

List position 4

MailerLite

Best for: Newsletter, automation, landing page, and signup form platform.

MailerLite is an email marketing platform focused on newsletters, automation, landing pages, signup forms, websites, and creator-friendly audience growth. It is a strong Mailchimp comparison for users who prefer a cleaner interface and simpler campaign management.

SubscriptionFreeFreemium Web

Pricing: Official plans include a free tier and paid plans that scale by subscriber count and features.

List position 5

SendPulse

Best for: Multichannel marketing platform for email, SMS, chatbots, push, and CRM.

SendPulse is a multichannel marketing automation platform covering email campaigns, SMS, chatbots, web push, CRM, landing pages, and automation. It is useful to compare with Mailchimp when email is only one part of a broader customer messaging workflow.

SubscriptionFreeFreemium Web

Pricing: Official pricing includes free, monthly subscription, enterprise, and pay-as-you-go style options.

List position 6

Brevo

Best for: Email, transactional email, SMS, WhatsApp, automation, and CRM-style marketing tools.

Brevo, formerly Sendinblue, is a marketing platform for email campaigns, transactional email, SMS, WhatsApp, automation, forms, CRM-style tools, and customer messaging. It is especially relevant for users comparing Mailchimp pricing because Brevo commonly prices around email volume rather than only list size.

SubscriptionFreeFreemium Web

Pricing: Official pricing includes a free plan, paid marketing tiers, sales tools, and transactional email options.

List position 7

Campaign Monitor

Best for: Email marketing platform for campaigns, templates, journeys, and reporting.

Campaign Monitor is an email marketing platform for designing campaigns, managing audiences, sending automated journeys, and tracking performance. It is a Mailchimp alternative for teams that care about polished campaign design, reporting, templates, and a focused email workflow.

SubscriptionTrialCommercial Web

Pricing: Official pricing lists paid plans and trial access; verify current contact and send limits.

List position 8

Twilio SendGrid

Best for: Email API, SMTP relay, transactional email, and marketing campaigns.

Twilio SendGrid is strongest when delivery infrastructure, SMTP relay, APIs, and transactional email matter. It also has marketing campaign tools, but it is often a better Mailchimp alternative for developers and SaaS teams than for users who only need a simple newsletter editor.

SubscriptionFreemiumCommercial Web

Pricing: Official pricing separates Email API and Marketing Campaigns; review volume, contacts, and feature needs.

List position 9

TinyLetter

Best for: Discontinued newsletter service; historical listing only.

TinyLetter was a lightweight newsletter service owned by Mailchimp, but it was discontinued in 2024. This item should be treated as a historical reference only and should not be promoted as an active Mailchimp alternative or linked to third-party replacement downloads.

Free Web

Pricing: No current pricing applies because the service was shut down.

List position 10

Sendy

Best for: Self-hosted newsletter software that sends through Amazon SES.

Sendy is a self-hosted newsletter application that sends email through Amazon SES. It is very different from Mailchimp because users must manage hosting, setup, updates, and Amazon SES configuration, but it can fit technical users who want lower ongoing platform costs.

CommercialPaid WebSelf-hosted

Pricing: Official site sells a one-time license; Amazon SES sending costs are separate.

List position 11

Keap

Best for: Small-business CRM with sales, marketing automation, email, invoicing, and payments.

Keap, formerly Infusionsoft, is a small-business CRM and automation platform with contact management, sales pipelines, email marketing, appointments, invoicing, payments, and workflow automation. It is more CRM-heavy than Mailchimp and usually fits sales-led businesses with higher-value leads.

SubscriptionTrialCommercial WebiOSAndroid

Pricing: Official pricing starts at paid CRM and automation plans; verify contacts, users, and onboarding terms.

List position 12

EmailOctopus

Best for: Simple email marketing platform for campaigns, forms, landing pages, and automation.

EmailOctopus is a simpler email marketing platform for newsletters, campaigns, landing pages, forms, segmentation, and automation. It is a practical Mailchimp alternative for creators, small businesses, and organizations that want email marketing without a large all-in-one marketing suite.

SubscriptionFreeFreemium Web

Pricing: Official pricing includes a free plan and paid plans that scale by subscriber count.

List position 13

Sender

Best for: Email marketing platform for newsletters, automation, forms, SMS, and transactional email.

Sender is an email marketing platform for newsletters, automation workflows, transactional emails, SMS, forms, templates, and segmentation. It is worth comparing with Mailchimp for small and mid-sized businesses that want core email features with a generous free-plan style.

SubscriptionFreemiumPaid Web

Pricing: Official site lists a Free Forever plan and paid tiers; verify subscriber and email-send limits.

List position 14

Mailjet

Best for: Marketing and transactional email platform with API, SMTP, and team collaboration.

Mailjet is an email platform for marketing and transactional email, with a collaborative email editor, contact management, forms, landing pages, preference center, APIs, SMTP relay, and deliverability tools. It is especially relevant for teams that need both marketers and developers in the same workflow.

SubscriptionFreemiumCommercial Web

Pricing: Mailjet pricing generally scales by email volume and features; verify current plan limits.

List position 15

MailUp

Best for: Email and SMS marketing platform with automation, integrations, and delivery tools.

MailUp is an email and SMS marketing platform for newsletters, automation, transactional messaging, ecommerce integrations, CRM connections, segmentation, and reporting. It is a Mailchimp comparison for teams that need email and SMS delivery with more consulting and enterprise-style support options.

SubscriptionTrialCommercial Web

Pricing: Official site offers trial and commercial plans; verify current package and send-volume terms.

List position 16

ActiveCampaign

Best for: Advanced email marketing and automation platform with CRM and messaging add-ons.

ActiveCampaign is a marketing automation platform for email campaigns, segmentation, customer journeys, AI-assisted workflows, WhatsApp options, and CRM add-ons. It is a strong Mailchimp alternative for experienced marketers who need deeper automation logic than simple newsletters.

SubscriptionTrialCommercial Web

Pricing: Official pricing scales by contacts, channels, add-ons, and features; trial available.

List position 17

HubSpot Marketing Hub

Best for: CRM-connected marketing platform for email, forms, landing pages, and automation.

HubSpot Marketing Hub combines email marketing, forms, landing pages, CRM data, marketing automation, ads, reporting, and lead management. It is a Mailchimp alternative for teams that want email campaigns tied closely to a broader CRM and inbound marketing platform.

SubscriptionFreemiumCommercial WebiOSiPadOSAndroid

Pricing: HubSpot offers free tools and paid Marketing Hub tiers; advanced automation may require higher plans.

List position 18

Klaviyo

Best for: Ecommerce-focused email, SMS, segmentation, and customer data platform.

Klaviyo is an email, SMS, and customer data platform built heavily around ecommerce lifecycle marketing. It is a strong Mailchimp alternative for online stores that need segmentation, product events, revenue tracking, personalization, and Shopify-style ecommerce integrations.

SubscriptionFreemiumCommercial Web

Pricing: Official pricing includes a free start and paid plans that scale by profiles, email, and SMS usage.

List position 19

Omnisend

Best for: Ecommerce email and SMS marketing platform with automation and store integrations.

Omnisend is an email and SMS marketing platform for ecommerce brands, with automations, segmentation, templates, forms, push notifications, and store integrations. It is a practical Mailchimp alternative for Shopify, WooCommerce, and other online-store workflows.

SubscriptionFreeFreemium Web

Pricing: Official pricing includes a free plan and paid tiers that scale with contacts and channel needs.

List position 20

Kit

Best for: Creator-focused email, newsletter, automation, landing page, and commerce platform.

Kit, formerly ConvertKit, is an email marketing, newsletter, automation, landing page, and creator commerce platform. It is a good Mailchimp alternative for creators, bloggers, authors, podcasters, musicians, and YouTubers who want a newsletter-first workflow.

SubscriptionFreemiumCommercial Web

Pricing: Official pricing includes free and paid creator plans; verify subscriber limits and automation access.

Mailchimp alternatives FAQ

What should I look for in a Mailchimp alternative?

Focus on the requirements that affect your real workflow, including data coverage, reporting depth, campaign workflows, integrations, permission controls, and the effort required to turn findings into repeatable work. Confirm current features and terms on official provider websites.

Are free Mailchimp alternatives worth considering?

Free Mailchimp alternatives can be useful when their limits match your needs. Check usage allowances, commercial-use terms, support, exports, and upgrade conditions before depending on a free plan.

When should a business switch from Mailchimp?

A switch from Mailchimp may be reasonable when cost, administration, integrations, platform support, or workflow fit creates a persistent problem that another verified product can address.

How do I compare Mailchimp alternatives fairly?

Compare Mailchimp with each option using the same representative task, document limitations, and include migration and training effort. Recheck pricing and availability on official websites.

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Alternative.tips Editorial Team

Software alternatives editor

Alternative.tips guides are reviewed by the site editorial team using official product pages, documentation, trusted app stores, and correction reports.